The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Ganga S. Urumutta Hewage, Sona Klucarova and Laura Boman
| Year of publication: |
2021
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|---|---|
| Authors: | Hewage, Ganga S. Urumutta ; Klucarova, Sona ; Boman, Laura |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 12.2021, 4, p. 343-358
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| Subject: | brand familiarity | brand prominence | conspicuous consumption | logo design | Political ideology | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Nachfrageinterdependenz | Interdependent preferences | Markenführung | Brand management | Ideologie | Ideology | Markenartikel | Brand | Mode | Fashion | Luxusgüter | Luxury goods |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2021.1957701 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012627133