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~accessRights:"restricted"
~person:"Bronnenberg, Bart J."
~subject:"Experiment"
~subject:"Informationswert"
~subject:"Preismanagement"
~subject:"Social web"
~subject:"Theorie"
~subject:"USA"
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Bronnenberg, Bart J.
Wiederholt, Mirko
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Maćkowiak, Bartosz
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The quarterly journal of economics
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ECONIS (ZBW)
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Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
- In:
The quarterly journal of economics
130
(
2015
)
4
,
pp. 1669-1726
Persistent link: https://www.econbiz.de/10011457870
Saved in:
2
Do pharmacists buy Bayer? : informed shoppers and the brand premium
Bronnenberg, Bart J.
;
Dubé, Jean-Pierre
;
Gentzkow, …
-
2014
Persistent link: https://www.econbiz.de/10010391778
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