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~accessRights:"restricted"
~person:"Bruwer, Johan"
~person:"Homburg, Christian"
~person:"Melewar, T. C."
~person:"Sheth, Jagdish N."
~subject:"Consumer behaviour"
~subject:"Wine"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Wine
Marketing management
22
Marketingmanagement
22
Konsumentenverhalten
13
Brand management
9
Markenführung
9
Beziehungsmarketing
5
Brand image
5
Markenimage
5
Marketing
5
Relationship marketing
5
Corporate reputation
4
Firmenimage
4
Brand
3
Innovation
3
Markenartikel
3
Business-to-business marketing
2
Corporate culture
2
Emerging economies
2
Emerging markets
2
Employee retention
2
Lieferantenmanagement
2
Market orientation
2
Market research
2
Marktforschung
2
Mitarbeiterbindung
2
Schwellenländer
2
Supplier relationship management
2
Unternehmenskultur
2
Acceptability
1
Accessibility
1
Affordability
1
Agency theory
1
Awareness
1
B-to-B-Marketing
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Brand architecture
1
Brand elements
1
Brand identity
1
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12
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Aufsatz in Zeitschrift
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13
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1
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English
12
German
1
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Bruwer, Johan
Homburg, Christian
Melewar, T. C.
Sheth, Jagdish N.
Ko, Eunju
4
Spielmann, Nathalie
4
Verhoef, Peter C.
4
Bang Nguyen Viet
3
Chang, Chun-Tuan
3
Chawla, Deepak
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Geyskens, Inge
3
Keller, Kristopher Oliver
3
Khandelwal, Utkal
3
Kim, Sang Jin
3
Loureiro, Sandra Maria Correia
3
Mandal, Pratap Chandra
3
O'Cass, Aron
3
Ray, Subhasis
3
Sands, Sean
3
Sung, Billy
3
Thomas, Sujo
3
Zhang, Jonathan Z.
3
Ahuja, Yukti
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Babar, Samreen Fahim
2
Bajpai, Naval
2
Bandyopadhyay, Chinmoy
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Barnier, Virginie de
2
Baxter, Stacey M.
2
Boshoff, Christo
2
Brasel, S. Adam
2
Brooksbank, Roger
2
Butt, Muhammad Mohsin
2
Calantone, Roger J.
2
Campbell, Colin L.
2
Chen, Bintong
2
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Asia Pacific journal of marketing and logistics
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of general management
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of macromarketing
1
Journal of marketing theory and practice : JMTP
1
Journal of the Academy of Marketing Science
1
Marketing : ZFP ; journal of research and management
1
Marketing theory
1
Qualitative market research : an international journal
1
The marketing review
1
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ECONIS (ZBW)
13
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1
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
2
A tribute to Jagdish N. Sheth
Parvatiyar, Atul
(
ed.
);
Sheth, Jagdish N.
(
honouree
)
-
2021
Persistent link: https://www.econbiz.de/10012549163
Saved in:
3
New areas of research in marketing strategy, consumer behavior, and marketing analytics : the future is bright
Sheth, Jagdish N.
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 3-12
Persistent link: https://www.econbiz.de/10012483496
Saved in:
4
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
5
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
6
Corporate branding's influence on front-line employee and consumer value co-creation in UK household consumer markets
Glanfield, Keith
;
Ackfeldt, Anna-Lena
;
Melewar, T. C.
- In:
Journal of general management
43
(
2017/2018
)
2
,
pp. 63-69
Persistent link: https://www.econbiz.de/10011912157
Saved in:
7
IMC antecedents and the consequences of planned brand identity in higher education
Foroudi, Pantea
;
Dinnie, Keith
;
Kitchen, Philip J.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 528-550
Persistent link: https://www.econbiz.de/10011698226
Saved in:
8
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
9
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
10
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline
;
Sheth, Jagdish N.
- In:
Marketing theory
17
(
2017
)
3
,
pp. 373-391
Persistent link: https://www.econbiz.de/10011825009
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