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~accessRights:"restricted"
~person:"Byon, Kevin K."
~person:"France, Cassandra"
~person:"Suh, Yong Gu"
~person:"Taghizadeh, Houshang"
~subject:"Fashion"
~subject:"Kundenzufriedenheit"
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Search: subject:"congruity"
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Fashion
Kundenzufriedenheit
Beziehungsmarketing
4
Consumer behaviour
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4
Brand image
3
Brand management
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Attractiveness of alternatives
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Brand communities
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E-banking
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Footwear industry
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Gastronomie
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Byon, Kevin K.
France, Cassandra
Suh, Yong Gu
Taghizadeh, Houshang
Mattila, Anna S.
2
Wu, Luorong
2
Aali, Samad
1
Anand, Sahiba
1
Angelina Hanh Nhat Le
1
Ashrafpour, Negar
1
Bayraktaroğlu, Gül
1
Bıçakcıoğlu, Nilay
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Chung, Jae-eun
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Cifci, Ibrahim
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Czarnecka, Barbara
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1
Fu, Xiaoxiao
1
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1
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1
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Ho, Ting Hin
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Hsu, Li-Chun
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1
Kaur, Harsandaldeep
1
Kim, Soon-Ho
1
Kim, Soyeon
1
Lee, Seonjeong
1
Li, Shuhao
1
Mao, Wen
1
Mason, Michela C.
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Moretti, Andrea
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Niky Esfahlan, Hakimeh
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Pan, Li
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Pedersen, Zack P.
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Phong Dong Nguyen
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Phuong Kim Thi Tran
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Pontes, Nicolas
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Qu, Hailin
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Raggiotto, Francesco
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Ren, Wengu
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International journal of contemporary hospitality management
1
Journal of Islamic marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
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2
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand
congruity
: evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
3
Multiple reference effects on restaurant evaluations : a cross-cultural study
Kim, Soyeon
;
Chung, Jae-eun
;
Suh, Yong Gu
- In:
International journal of contemporary hospitality management
28
(
2016
)
7
,
pp. 1441-1466
Persistent link: https://www.econbiz.de/10011596227
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