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~accessRights:"restricted"
~person:"Byon, Kevin K."
~person:"Suh, Yong Gu"
~person:"Taghizadeh, Houshang"
~subject:"Kundenzufriedenheit"
~subject:"Relationship marketing"
~subject:"collaboration"
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Kundenzufriedenheit
Relationship marketing
collaboration
Beziehungsmarketing
3
Consumer behaviour
3
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3
Brand image
2
Brand management
2
Customer satisfaction
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Attractiveness of alternatives
1
Brand
1
Brand congruity
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Brand loyalty
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Dienstleistungsqualität
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E-banking
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Footwear industry
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Reference effect
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Restaurant industry
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Byon, Kevin K.
Suh, Yong Gu
Taghizadeh, Houshang
Mattila, Anna S.
2
Wu, Luorong
2
Aali, Samad
1
Ahmad, Muhammad Shakil
1
Alryalat, Mohammad Abdallah Ali
1
Angelina Hanh Nhat Le
1
Anjani, Dela
1
Ashrafpour, Negar
1
Astakhova, Marina
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1
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1
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1
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1
Chanavat, Nicolas
1
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1
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1
Chieng, Fayrene
1
Chieng, Fayrene Yew Leh
1
Choe, Yeongbae
1
Chung, Jae-eun
1
Cifci, Ibrahim
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Dewi, Ike Janita
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Do, Hyunji
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Dwivedi, Yogesh Kumar
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Eugene Cheng-xi Aw
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1
Ghantous, Nabil
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1
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International journal of contemporary hospitality management
1
Journal of Islamic marketing
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
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ECONIS (ZBW)
3
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An examination of consumer's brand loyalty and purchase intention toward collaborations in the sport brand footwear industry
Heo, Yoon
;
Pedersen, Zack P.
;
Williams, Antonio S.
; …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
4
,
pp. 320-331
Persistent link: https://www.econbiz.de/10014475747
Saved in:
2
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand
congruity
: evidence from an Iranian bank
Ashrafpour, Negar
;
Niky Esfahlan, Hakimeh
;
Aali, Samad
; …
- In:
Journal of Islamic marketing
13
(
2022
)
10
,
pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
Saved in:
3
Multiple reference effects on restaurant evaluations : a cross-cultural study
Kim, Soyeon
;
Chung, Jae-eun
;
Suh, Yong Gu
- In:
International journal of contemporary hospitality management
28
(
2016
)
7
,
pp. 1441-1466
Persistent link: https://www.econbiz.de/10011596227
Saved in:
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