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~accessRights:"restricted"
~person:"Calantone, Roger J."
~person:"Oh, Yoonhwan"
~subject:"Markenführung"
~subject:"Produktgestaltung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
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Calantone, Roger J.
Oh, Yoonhwan
Berndt, Ernst R.
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Journal of the Academy of Marketing Science
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Reconsideration of new product development planning based on the relationship between product complexity and product lifetime : the case of the Korean mobile phone market
Yoon, Jungsub
;
Oh, Dong-hyun
;
Oh, Yoonhwan
;
Lee, Jeong-dong
- In:
Technology analysis & strategic management
36
(
2024
)
2
,
pp. 306-318
Persistent link: https://www.econbiz.de/10014452281
Saved in:
2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
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