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~accessRights:"restricted"
~person:"Chang, Hua"
~person:"Gabrielli, Veronica"
~subject:"Brand"
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Brand
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Brand management
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Consumer behaviour
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Luxury goods
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Luxusgüter
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Product counterfeiting
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Chang, Hua
Gabrielli, Veronica
Wilson, Jeremy M.
5
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Journal of business research : JBR
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The journal of product & brand management
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ECONIS (ZBW)
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1
How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
2
Consumers' awareness of luxury brand counterfeits and their subsequent responses : when a threat becomes an opportunity for the genuine brand
Baghi, Ilaria
;
Gabrielli, Veronica
;
Grappi, Silvia
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 452-464
Persistent link: https://www.econbiz.de/10011620594
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