How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination
Year of publication: |
2021
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Authors: | Song, Lei ; Meng, Yan ; Chang, Hua ; Li, Wenjing ; Tan, Kang |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 130.2021, p. 1-13
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Subject: | Attitude functions | Counterfeits | Culture | Luxury brands | Perceived quality | Purchase intention | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Produktpiraterie | Product counterfeiting | Mode | Fashion | Markenimage | Brand image | Kulturelle Identität | Cultural identity | Markenartikel | Brand | Markenführung | Brand management | Wahrnehmung | Perception |
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