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~accessRights:"restricted"
~person:"Choi, Yung Kyun"
~person:"Goldfarb, Avi"
~person:"Skiera, Bernd"
~subject:"Online-Marketing"
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Online-Marketing
Internet marketing
16
Advertising
8
Social Web
8
Social web
8
Werbung
8
Advertising effects
6
Werbewirkung
6
Consumer behaviour
5
Konsumentenverhalten
5
Viral marketing
3
Virales Marketing
3
social media
3
Brand management
2
Brasilien
2
Brazil
2
Digitalisierung
2
Digitization
2
E-commerce
2
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2
Luxury goods
2
Luxusgüter
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Markenführung
2
Online retailing
2
Online-Handel
2
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2
South Korea
2
Südkorea
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USA
2
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2
Verkaufsförderung
2
Welt
2
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2
AR advertising
1
Advertising effectiveness
1
Asymmetric information
1
Asymmetrische Information
1
Brand
1
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1
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16
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Choi, Yung Kyun
Goldfarb, Avi
Skiera, Bernd
Kreutzer, Ralf T.
31
Dwivedi, Yogesh Kumar
20
Law, Chun Hung Roberts
16
Hudders, Liselot
13
Rita, Paulo
13
Bigné Alcañiz, J. Enrique
12
Harrigan, Paul
12
Ko, Eunju
12
Kumar, Vikas
11
Loureiro, Sandra Maria Correia
11
Ozuem, Wilson
11
Rana, Nripendra P.
11
Thaichon, Park
11
Filieri, Raffaele
10
Lammenett, Erwin
10
Martínez-López, Francisco J.
10
Okumus, Fevzi
10
Pauwels, Koen
10
Quach, Sara
10
Hollebeek, Linda D.
9
Kannan, P. K.
9
Pelsmacker, Patrick de
9
Qiu, Liangfei
9
Ratten, Vanessa
9
Schultz, Carsten D.
9
Tucker, Catherine
9
Wu, Luorong
9
Akram, Umair
8
Decarolis, Francesco
8
Fan, Weiguo
8
Grewal, Dhruv
8
Hinson, Robert
8
Jerath, Kinshuk
8
Karjaluoto, Heikki
8
Kumar, Subodha
8
Mariani, Marcello M.
8
Olbrich, Rainer
8
Rahman, Zillur
8
Richard, Marie-Odile
8
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International journal of advertising : the review of marketing communications
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
California management review
1
Discussion papers / CEPR
1
Handbook of the economics of marketing : Volume 1
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of advertising
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of marketing research : JMR
1
Psychology & marketing
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ECONIS (ZBW)
16
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1
Navigating the digital media evolution in advertising
Choi, Yung Kyun
;
Song, Ji Hee
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 775–776
Persistent link: https://www.econbiz.de/10014551084
Saved in:
2
Investigating the effect of status changes in review platforms
Tamaddoni, Ali
;
Seenivasan, Satheesh
;
Pallant, Jason I.
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10014281924
Saved in:
3
Digital hermits
Miklos-Thal, Jeanine
;
Goldfarb, Avi
;
Haviv, Avery
; …
-
2023
Persistent link: https://www.econbiz.de/10013530914
Saved in:
4
Augmented reality advertising via a mobile app
Sung, Eunyoung
;
Han, Dai-In Danny
;
Choi, Yung Kyun
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 543-558
Persistent link: https://www.econbiz.de/10012817135
Saved in:
5
Social media advertising endorsement : the role of endorser type, message appeal and brand familiarity
Zhu, Haiyun
;
Kim, Mikyoung
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 948-969
Persistent link: https://www.econbiz.de/10013209480
Saved in:
6
How do consumers choose to click "like" on luxury ads in social media? : role of envy, number of likes, and culture
Kim, Inhye
;
Choi, Yung Kyun
;
Lee, Sungmi
- In:
International journal of advertising : the review of …
40
(
2021
)
8
,
pp. 1247-1264
Persistent link: https://www.econbiz.de/10012802302
Saved in:
7
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
8
The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Bayer, Emanuel
;
Srinivasan, Shuba
;
Riedl, Edward J.
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 789-804
Persistent link: https://www.econbiz.de/10012494716
Saved in:
9
The effects of eWOM volume and valence on product sales : an empirical examination of the movie industry
Kim, Kacy K.
;
Yoon, Sukki
;
Choi, Yung Kyun
- In:
International journal of advertising : the review of …
38
(
2019
)
3
,
pp. 471-488
Persistent link: https://www.econbiz.de/10012200272
Saved in:
10
Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea
Errmann, Amy
;
Seo, Yuri
;
Choi, Yung Kyun
;
Yoon, Sukki
- In:
Journal of advertising
48
(
2019
)
5
,
pp. 495-511
Persistent link: https://www.econbiz.de/10012201497
Saved in:
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