Augmented reality advertising via a mobile app
Year of publication: |
2022
|
---|---|
Authors: | Sung, Eunyoung ; Han, Dai-In Danny ; Choi, Yung Kyun |
Published in: |
Psychology & marketing. - New York, NY : Wiley Interscience, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 39.2022, 3, p. 543-558
|
Subject: | AR advertising | augmented reality | escapism | narrative transportation | spatial immersion | Werbung | Advertising | Virtuelle Realität | Virtual reality | Online-Marketing | Internet marketing | Mobile Anwendung | Mobile application | Mobile Marketing | Mobile marketing |
-
Augmented reality : designing immersive experiences that maximize consumer engagement
Scholz, Joachim, (2016)
-
Oh, Yun Kyung, (2015)
-
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng, (2015)
- More ...
-
Sung, Eunyoung, (2023)
-
Choi, Yung Kyun, (2023)
-
The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom, (2022)
- More ...