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~accessRights:"restricted"
~person:"Dubé, Jean-Pierre"
~source:"econis"
~subject:"Behavioral economics"
~subject:"Verhaltensökonomik"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Self-signaling and prosocial behavior : a cause marketing experiment
Dubé, Jean-Pierre
;
Luo, Xueming
;
Fang, Zheng
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 161-186
Persistent link: https://www.econbiz.de/10011672425
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