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~accessRights:"restricted"
~person:"Dyker, David"
~person:"Kuusik, Andres"
~person:"Polli, Liis"
~person:"Tiru, Margus"
~type_genre:"Article in journal"
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The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Ploom, Kerli
;
Pentus, Kristian
;
Kuusik, Andres
; …
- In:
Journal of international consumer marketing
32
(
2020
)
3
,
pp. 163-177
Persistent link: https://www.econbiz.de/10012259373
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