The effect of culture on the perception of product packaging : a multimethod cross-cultural study
Year of publication: |
2020
|
---|---|
Authors: | Ploom, Kerli ; Pentus, Kristian ; Kuusik, Andres ; Varblane, Urmas |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 32.2020, 3, p. 163-177
|
Subject: | Conjoint analysis | cross-cultural differences | eye tracking | measurement of emotions | packaging design | Conjoint-Analyse | Konsumentenverhalten | Consumer behaviour | Verpackung | Packaging | Kulturelle Identität | Cultural identity | Emotion | Wahrnehmung | Perception | Produktgestaltung | Product design | Interkulturelles Management | Cross-cultural management | Nationalkultur | National culture | Messung | Measurement | Visuelle Wahrnehmung | Visual perception |
-
Method for evaluating vehicular design concepts transference
Xu, Na, (2020)
-
Magnier, Lise, (2015)
-
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter, (2018)
- More ...
-
How to optimize sales flyers – novel experiment design
Pentus, Kristian, (2018)
-
Mobile and stationary eye tracking comparison – package design and in-store results
Pentus, Kristian, (2020)
-
Pentus, Kristian, (2023)
- More ...