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~accessRights:"restricted"
~person:"Fahrner, Marcel"
~person:"Nagel, Siegfried"
~person:"Uhrich, Sebastian"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Sport organization
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Sportorganisation
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Professional sports
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9
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7
Sportmarketing
7
Sports marketing
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Consumer behaviour
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Fahrner, Marcel
Nagel, Siegfried
Uhrich, Sebastian
Delia, Elizabeth B.
7
Katz, Matthew
7
Heere, Bob
6
Shuv-Ami, Avichai
6
Sveinson, Katherine
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Ko, Yong Jae
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Anagnostopoulos, Christos
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European Sport management quarterly : ESMQ
3
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
1
Source
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ECONIS (ZBW)
6
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You'll never want to watch alone : the effect of displaying in-stadium social atmospherics on media consumers' responses to new sport leagues across different types of media
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
22
(
2022
)
1
,
pp. 120-138
Persistent link: https://www.econbiz.de/10013163203
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2
Keeping it real or bridging the gap? : brand positioning of U.S. sport teams in Germany and China
Behrens, Anton
;
Yang, Yanxiang
;
Uhrich, Sebastian
- In:
Journal of sport management : the official journal of …
36
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013426048
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3
Sport spectator adoption of technological innovations : a behavioral reasoning analysis of fan experience apps
Uhrich, Sebastian
- In:
Sport management review
25
(
2022
)
2
,
pp. 275-299
Persistent link: https://www.econbiz.de/10013257639
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4
Antecedents and consequences of perceived fan participation in the decision making of professional European football clubs
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
21
(
2021
)
4
,
pp. 504-523
Persistent link: https://www.econbiz.de/10012623292
Saved in:
5
Uniting a sport teams' global fan community : prototypical behavior of satellite fans enhances local fans' attitudes and perceptions of groupness
Behrens, Anton
;
Uhrich, Sebastian
- In:
European Sport management quarterly : ESMQ
20
(
2020
)
5
,
pp. 598-617
Persistent link: https://www.econbiz.de/10012385000
Saved in:
6
The demand for licensed merchandise in sports : on the purchase channel choice
Nalbantis, Georgios
;
Fahrner, Marcel
;
Pawlowski, Tim
- In:
Journal of sport management : the official journal of …
31
(
2017
)
5
,
pp. 433-451
Persistent link: https://www.econbiz.de/10011823031
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