The demand for licensed merchandise in sports : on the purchase channel choice
Georgios Nalbantis, Marcel Fahrner, and Tim Pawlowski
| Year of publication: |
September 2017
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|---|---|
| Authors: | Nalbantis, Georgios ; Fahrner, Marcel ; Pawlowski, Tim |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 31.2017, 5, p. 433-451
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| Subject: | fans | Internet | professional sports teams | purchase behavior | sports club | sports demand | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization | Sport | Sports | Sportmarketing | Sports marketing | Nachfrage | Demand | Fußball | Football | Sportökonomik | Sports economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1123/jsm.2016-0179 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011823031