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~accessRights:"restricted"
~person:"Fatma, Mobin"
~subject:"Beziehungsmarketing"
~subject:"Social Web"
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Beziehungsmarketing
Social Web
Brand image
6
Markenimage
6
Brand management
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Markenführung
5
Brand
4
Consumer behaviour
4
Konsumentenverhalten
4
Markenartikel
4
Relationship marketing
4
Brand loyalty
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Markentreue
3
Brand experience
2
CSR
2
Confidence
2
Customer satisfaction
2
Internet marketing
2
Kundenzufriedenheit
2
Online-Marketing
2
Vertrauen
2
Affective commitment
1
Antecedents
1
Brand equity
1
Brand identification
1
Brand satisfaction
1
Collectivism
1
Corporate association
1
Corporate reputation
1
Credibility
1
Customer-brand engagement
1
Destination brand authenticity
1
Destination management
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Destinationsmanagement
1
Electronic Banking
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Electronic banking
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Firmenimage
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Gastronomie
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Fatma, Mobin
Japutra, Arnold
10
Loureiro, Sandra Maria Correia
10
Gil Saura, Irene
9
Guzman, Francisco
9
Han, Heesup
9
Kumar, Vikas
9
King, Ceridwyn
8
Hyun, Sunghyup Sean
7
Khan, Imran
7
Kunkel, Thilo
7
Rahman, Zillur
7
Sarkar, Abhigyan
7
Sarkar, Juhi Gahlot
7
Šerić, Maja
7
Augusto, Mário Gomes
6
Ekinci, Yuksel
6
Hollebeek, Linda D.
6
Kaushik, Arun Kumar
6
Leckie, Civilai
6
Molinillo, Sebastian
6
Ahn, Jiseon
5
Fetscherin, Marc
5
Hwang, Jinsoo
5
Johnson, Lester W.
5
Kumar, Jitender
5
Prentice, Catherine
5
Rita, Paulo
5
Roy, Sanjit
5
Rubio Benito, Natalia
5
Schivinski, Bruno
5
Sreejesh, S.
5
Torres, Pedro M.
5
Veloutsou, Cleopatra
5
Bang, Nguyen
4
Berenguer Contrí, Gloria
4
Chen, Qimei
4
Foroudi, Pantea
4
Garay Tamajón, Luis Alfonso
4
Iglesias, Oriol
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International journal of business excellence
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
4
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Connecting the dots between CSR and brand loyalty : the mediating role of brand experience and brand trust
Khan, Imran
;
Fatma, Mobin
- In:
International journal of business excellence
17
(
2019
)
4
,
pp. 439-455
Persistent link: https://www.econbiz.de/10012052315
Saved in:
2
Antecedents and outcomes of brand experience : an empirical study
Khan, Imran
;
Fatma, Mobin
- In:
The journal of brand management : an international journal
24
(
2017
)
5
,
pp. 439-452
Persistent link: https://www.econbiz.de/10011799037
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
How does corporate association influence consumer brand loyalty? : mediating role of brand identification
Fatma, Mobin
;
Khan, Imran
;
Rahman, Zillur
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 629-641
Persistent link: https://www.econbiz.de/10011616247
Saved in:
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