Antecedents and outcomes of brand experience : an empirical study
Year of publication: |
October 2017
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Authors: | Khan, Imran ; Fatma, Mobin |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 24.2017, 5, p. 439-452
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Subject: | Brand | Brand experience | Antecedents | Outcomes | Restaurant brand | Markenführung | Brand management | Markenartikel | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
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