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~accessRights:"restricted"
~person:"Fetscherin, Marc"
~person:"Garcia-Davalos, Alexander"
~person:"Gilal, Faheem Gul"
~subject:"Brand image"
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Fetscherin, Marc
Garcia-Davalos, Alexander
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International journal of consumer studies
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ECONIS (ZBW)
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Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
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2
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
3
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
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