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~person:"Ghose, Anindya"
~person:"Kazbegi, Aleksander"
~person:"Lu, Yaobin"
~person:"Sárváry, Miklós"
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Mobile Business
8
Mobile business
8
Mobile communications
7
Mobilkommunikation
7
Advertising effects
4
Internet marketing
4
Mobile Marketing
4
Mobile marketing
4
Mobile phone
4
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4
Online-Marketing
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Werbewirkung
4
Consumer behaviour
3
Feldforschung
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Field research
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Konsumentenverhalten
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Mobile Anwendung
3
Mobile application
3
Advertising
2
Target group
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Werbung
2
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field study
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location-based advertising
2
mobile
2
mobile advertising
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2007-2010
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Diabetes
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Ghose, Anindya
Kazbegi, Aleksander
Lu, Yaobin
Sárváry, Miklós
Heinemann, Gerrit
21
Liébana-Cabanillas, Francisco
11
Dwivedi, Yogesh Kumar
8
Chawla, Deepak
6
Groß, Michael
6
Kalinić, Zoran
6
Karjaluoto, Heikki
5
Singh, Nidhi
5
Sohn, Stefanie
5
Al-Nabhani, Khalid
4
DeFranco, Agnes
4
Deng, Hepu
4
Japutra, Arnold
4
Joshi, Himanshu
4
McLean, Graeme J.
4
Morosan, Cristian
4
Ooi, Keng-Boon
4
Ramos de Luna, Iviane
4
Sajad Rezaei
4
Shaikh, Aijaz A.
4
Tan, Garry Wei-Han
4
Ahuja, Vandana
3
Ashraf, Abdul R.
3
Changchit, Chuleeporn
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Cui, Xuebin
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Foo, Pik-Yin
3
Gaiser, Christian W.
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Han, Sang Pil
3
Iranmanesh, Mohammad
3
Jebarajakirthy, Charles
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Krcmar, Helmut
3
Kumar, Vikas
3
Law, Chun Hung Roberts
3
Luo, Xueming
3
Marinkovic, Veljko
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Pham, Long
3
Shankar, Amit
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Information systems research : ISR
2
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Journal of management information systems : JMIS
1
Journal of marketing
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MIS quarterly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
8
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1
Mobile payment adoption : an empirical investigation of alipay
Xu, Yuqian
;
Ghose, Anindya
;
Xiao, Binqing
- In:
Information systems research : ISR
35
(
2024
)
2
,
pp. 807-828
Persistent link: https://www.econbiz.de/10014635048
Saved in:
2
Empowering patients using smart mobile health platforms : evidence of a randomized field experiment
Ghose, Anindya
;
Guo, Xitong
;
Li, Beibei
;
Dang, Yuanyuan
- In:
MIS quarterly
46
(
2022
)
1
,
pp. 151-192
Persistent link: https://www.econbiz.de/10013286213
Saved in:
3
Effectiveness of location-based advertising and the impact of interface design
Molitor, Dominik
;
Spann, Martin
;
Ghose, Anindya
; …
- In:
Journal of management information systems : JMIS
37
(
2020
)
2
,
pp. 431-456
Persistent link: https://www.econbiz.de/10012262560
Saved in:
4
Seizing the commuting moment : contextual targeting based on mobile transportation apps
Ghose, Anindya
;
Kwon, Hyeokkoo Eric
;
Lee, Dongwon
;
O, …
- In:
Information systems research : ISR
30
(
2019
)
1
,
pp. 154-174
Persistent link: https://www.econbiz.de/10012038214
Saved in:
5
Battle of the channels : the impact of tablets on digital commerce
Xu, Kaiquan
;
Chan, Jason
;
Ghose, Anindya
;
Han, Sang Pil
- In:
Management science : journal of the Institute for …
63
(
2017
)
5
,
pp. 1469-1492
Persistent link: https://www.econbiz.de/10011684768
Saved in:
6
Predicting mobile advertising response using consumer colocation networks
Zubcsek, Peter Pal
;
Katona, Zsolt
;
Sárváry, Miklós
- In:
Journal of marketing
81
(
2017
)
4
,
pp. 109-126
Persistent link: https://www.econbiz.de/10011734907
Saved in:
7
Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
Saved in:
8
A field study of the determinants of mobile advertising effectivenss
Bart, Yakov
;
Stephen, Andrew T.
;
Sárváry, Miklós
-
2012
-
Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
Saved in:
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