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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Luxury brand"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Luxury brand
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
22
Markenführung
22
Luxury goods
19
Luxusgüter
19
Fashion
15
Mode
15
Brand
13
Markenartikel
13
Brand image
12
Markenimage
12
Internet marketing
11
Online-Marketing
11
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
8
Werbewirkung
8
Advertising
6
Werbung
6
Marketing management
5
Marketingmanagement
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Customer value
4
Kundenwert
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Authenticity
2
Balance theory
2
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Aufsatz in Zeitschrift
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English
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Gierl, Heribert
Ko, Eunju
Kessous, Aurélie
2
Park, Minjung
2
Phau, Ian
2
Shimul, Anwar Sadat
2
Valette-Florence, Pierre
2
Aliyev, Farhad
1
Amer, Noha
1
Ashill, Nicholas J.
1
Ashill, Nick
1
Baker, Jeff
1
Barnier, Virginie de
1
Bazi, Saleh
1
Bhattacharya, Subhajit
1
Bian, Xuemei
1
Bilotta, Eleonora
1
Boisvert, Jean
1
Chamaret, Cécile
1
Cho, Minjung
1
Choi, Dayeon
1
Chung, Minjee
1
Cook, Sasikarn Chatvijit
1
Dandotiya, Gunjan
1
Diab, Ekram
1
Duffy, Katherine
1
Esch, Franz-Rudolf
1
Eugene Cheng-xi Aw
1
Falk, Tomas
1
Feng, Wenting
1
Fernando, Angeline Gautami
1
Filieri, Raffaele
1
Ghosh, Kaustav
1
Giglio, Simona
1
Gloukhovtsev, Alexei
1
Goldenberg, Adriana
1
Gorton, Matthew
1
Hemonnet-Goujot, Aurélie
1
Javornik, Ana
1
Jiang, Qi
1
Jin, Ting
1
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Journal of business research : JBR
2
Asia Pacific journal of marketing and logistics
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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ECONIS (ZBW)
4
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The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
Saved in:
4
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
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