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~accessRights:"restricted"
~person:"Gierl, Heribert"
~person:"Ko, Eunju"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Marketingmanagement
Consumer behaviour
43
Konsumentenverhalten
43
Brand management
22
Markenführung
22
Luxury goods
19
Luxusgüter
19
Fashion
15
Mode
15
Brand
13
Markenartikel
13
Brand image
12
Markenimage
12
Internet marketing
11
Online-Marketing
11
Advertising effects
8
Beziehungsmarketing
8
Relationship marketing
8
Werbewirkung
8
Advertising
6
Werbung
6
Marketing management
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Customer value
4
Kundenwert
4
Luxury brand
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Authenticity
2
Balance theory
2
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Aufsatz in Zeitschrift
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Gierl, Heribert
Ko, Eunju
Melewar, T. C.
6
Sheth, Jagdish N.
4
Verhoef, Peter C.
4
Bang Nguyen Viet
3
Chang, Chun-Tuan
3
Chawla, Deepak
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Geyskens, Inge
3
Keller, Kristopher Oliver
3
Khandelwal, Utkal
3
Kim, Sang Jin
3
Loureiro, Sandra Maria Correia
3
O'Cass, Aron
3
Ray, Subhasis
3
Sands, Sean
3
Sung, Billy
3
Thomas, Sujo
3
Zhang, Jonathan Z.
3
Ahuja, Yukti
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Babar, Samreen Fahim
2
Bajpai, Naval
2
Bandyopadhyay, Chinmoy
2
Bang, Nguyen
2
Baxter, Stacey M.
2
Boshoff, Christo
2
Brasel, S. Adam
2
Brooksbank, Roger
2
Butt, Muhammad Mohsin
2
Calantone, Roger J.
2
Campbell, Colin L.
2
Chen, Bintong
2
Chen, Haipeng
2
Chen, Jing
2
Cheng, T. C. E.
2
Dolnicar, Sara
2
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Marketing : ZFP ; journal of research and management
1
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ECONIS (ZBW)
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1
Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
4
Too sexy for the price? : the effectiveness of erotic advertising depending on the brand's price level
Thomas, Stefan
;
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 4-20
Persistent link: https://www.econbiz.de/10012003359
Saved in:
5
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
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