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~accessRights:"restricted"
~person:"Gopal, Anandasivam"
~person:"Hartmann, Jochen"
~subject:"Natural language processing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Natural language processing in marketing
Hartmann, Jochen
;
Netzer, Oded
- In:
Artificial intelligence in marketing
,
(pp. 191-215)
.
2023
Persistent link: https://www.econbiz.de/10014307139
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2
Comparing automated text classification methods
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10012016489
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