Natural language processing in marketing
Jochen Hartmann and Oded Netzer
| Year of publication: |
2023
|
|---|---|
| Authors: | Hartmann, Jochen ; Netzer, Oded |
| Published in: |
Artificial intelligence in marketing. - Bingley, UK : Emerald Publishing, ISBN 978-1-80262-877-7. - 2023, p. 191-215
|
| Subject: | Natural language processing | text mining | text analytics | deeplearning | topic modeling | sentiment analysis | word embeddings | languagemodels | transformers | computational linguistics | Marketing | Text | Linguistik | Linguistics | Data Mining | Data mining |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1108/S1548-643520230000020011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014307139