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~person:"Hartmann, Jochen"
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Hartmann, Jochen
Moro, Sérgio
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Artificial intelligence in marketing
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ECONIS (ZBW)
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More than a feeling : accuracy and application of sentiment analysis
Hartmann, Jochen
;
Heitmann, Mark
;
Siebert, Christian
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10014281900
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2
Natural language processing in marketing
Hartmann, Jochen
;
Netzer, Oded
- In:
Artificial intelligence in marketing
,
(pp. 191-215)
.
2023
Persistent link: https://www.econbiz.de/10014307139
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3
Comparing automated text classification methods
Hartmann, Jochen
;
Huppertz, Juliana
;
Schamp, Christina
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 20-38
Persistent link: https://www.econbiz.de/10012016489
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