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~accessRights:"restricted"
~person:"Hasliza Hassan"
~subject:"Consumer behaviour"
~subject:"Service industry"
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Consumer behaviour
Service industry
Betriebliche Wertschöpfung
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Brand image
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Customer satisfaction
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Customer value
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brand personality
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brand value
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hypermarket
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International journal of services and operations management
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Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
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