Examining the service value chain of hypermarket retail brand value in Malaysia
Hasliza Hassan, Muhammad Sabbir Rahman, Abu Bakar Sade
| Year of publication: |
2019
|
|---|---|
| Authors: | Hasliza Hassan ; Muhammad Sabbir Rahman ; Abu Bakar Sade |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 34.2019, 3, p. 405-420
|
| Subject: | brand personality | brand value | experience | hypermarket | hypermarket service | Malaysia | personality | retail | service | shopping | shopping experience | value | value chain | Betriebliche Wertschöpfung | Value creation | Markenimage | Brand image | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | SB-Warenhaus | Hypermarket | Kundenwert | Customer value | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJSOM.2019.103572 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012159145