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~accessRights:"restricted"
~person:"Heller, Michael"
~subject:"Corporate reputation"
~subject:"Innovation"
~subject:"Marketing management"
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"Outposts of Britain" the General Post Office and the birth of a corporate iconic brand, 1930-1939
Heller, Michael
- In:
European journal of marketing : EJM
50
(
2016
)
3/4
,
pp. 358-376
Persistent link: https://www.econbiz.de/10011574399
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