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~accessRights:"restricted"
~person:"Herrmann, Andreas"
~person:"Kumar, V."
~subject:"Betriebliche Wertschöpfung"
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Betriebliche Wertschöpfung
Beziehungsmarketing
35
Relationship marketing
35
Consumer behaviour
24
Konsumentenverhalten
24
Kundenwert
9
Customer integration
8
Kundenintegration
8
Customer value
6
Theorie
6
Theory
6
customer engagement
6
customer lifetime value
6
Brand image
5
Customer engagement
5
Firm performance
5
Kundenmanagement
5
Markenimage
5
Unternehmenserfolg
5
customer relationship management
5
Brand management
4
Customer satisfaction
4
Deutschland
4
Dienstleistungsqualität
4
Germany
4
Kundenzufriedenheit
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Markenführung
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Service quality
4
Beziehungsmanagement
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Market research
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Marketing management
3
Marketingmanagement
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Marktforschung
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Viral marketing
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Virales Marketing
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Herrmann, Andreas
Kumar, V.
Busser, James A.
6
Le Nguyen Hau
6
Shulga, Lenna V.
6
Itani, Omar S.
5
Thaichon, Park
5
Gallarza, Martina G.
4
Hajli, Nick
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Ahn, Jiseon
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Akaka, Melissa Archpru
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Brodie, Roderick J.
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Del Chiappa, Giacomo
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Eggert, Andreas
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Luu Trong Tuan
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McColl-Kennedy, Janet R.
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Nadeem, Waqar
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Perdue, Richard R.
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Pham Ngoc Thuy
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Shamim, Amjad
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Shin, Hakseung
3
Sorensen, Anne
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Aarikka-Stenroos, Leena
2
Akter, Shahriar
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Albinsson, Pia A.
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Anderson, James C.
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Arteaga-Moreno, Francisco
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Berenguer Contrí, Gloria
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
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ECONIS (ZBW)
2
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Managing climate change risks and creating stakeholders' value via sustainability-focused B2B brand strategies
Khan, Huda
;
Gupta, Shaphali
;
Kumar, V.
;
Kumar, Binay
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 198-213
Persistent link: https://www.econbiz.de/10014454889
Saved in:
2
Creating enduring customer value
Kumar, V.
;
Reinartz, Werner J.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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