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~accessRights:"restricted"
~person:"Howe, Michael"
~person:"Krishnan, Ranjani"
~person:"Zhao, Yanhui"
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Howe, Michael
Krishnan, Ranjani
Zhao, Yanhui
Calantone, Roger J.
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Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
1
Organizational research methods : ORM
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ECONIS (ZBW)
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Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Nguyen, Hang
;
Calantone, Roger J.
;
Krishnan, Ranjani
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 887-910
Persistent link: https://www.econbiz.de/10012213249
Saved in:
2
Brand relevance and the effects of product proliferation across product categories
Zhao, Yanhui
;
Zhang, Yufei
;
Wang, Joyce
;
Schrock, Wyatt A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1192-1210
Persistent link: https://www.econbiz.de/10012386911
Saved in:
3
Identity change vs. strategy change : the effects of rebranding announcements on stock returns
Zhao, Yanhui
;
Calantone, Roger J.
;
Voorhees, Clay M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 795-812
Persistent link: https://www.econbiz.de/10011924764
Saved in:
4
The promise and perils of wearable sensors in organizational research
Chaffin, Daniel
;
Heidl, Ralph
;
Hollenbeck, John R.
; …
- In:
Organizational research methods : ORM
20
(
2017
)
1
,
pp. 3-31
Persistent link: https://www.econbiz.de/10011671660
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