Influence of social media emotional word of mouth on institutional investors' decisions and firm value
Hang Nguyen, Roger Calantone, Ranjani Krishnan
| Year of publication: |
2020
|
|---|---|
| Authors: | Nguyen, Hang ; Calantone, Roger J. ; Krishnan, Ranjani |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 66.2020, 2, p. 887-910
|
| Subject: | word of mouth | social media | institutional stockholdings | firm value | risk | Social Web | Social web | Virales Marketing | Viral marketing | Unternehmenswert | Firm value | Institutioneller Investor | Institutional investor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2018.3226 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012213249