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~accessRights:"restricted"
~person:"Huang, Wan-Ting"
~subject:"Innovation"
~subject:"Theory"
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Search: "European journal of marketing : EJM"
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Message-related effects on consumer switching when the preferred product is out of stock
Ku, Hsuan-Hsuan
;
Kuo, Chien-Chih
;
Huang, Wan-Ting
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1091-1109
Persistent link: https://www.econbiz.de/10011708864
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