Message-related effects on consumer switching when the preferred product is out of stock
Year of publication: |
2017
|
---|---|
Authors: | Ku, Hsuan-Hsuan ; Kuo, Chien-Chih ; Huang, Wan-Ting |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 1091-1109
|
Subject: | Choice-switching behaviour | Purchase likelihood | Stockout | Theorie | Theory | Konsumentenverhalten | Consumer behaviour |
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