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~accessRights:"restricted"
~person:"Hudders, Liselot"
~person:"Naderer, Brigitte"
~subject:"Advertising effects"
~subject:"Product placement"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Product placement
Consumer behaviour
31
Konsumentenverhalten
31
Werbewirkung
20
Advertising
14
Werbung
14
Children
12
Kinder
12
Product Placement
8
Brand image
7
Internet marketing
7
Markenimage
7
Online-Marketing
7
Target group
7
Zielgruppe
7
children
6
persuasion knowledge
6
Brand management
5
Markenführung
5
Social Web
5
Social web
5
Cognition
4
Kognition
4
Luxury goods
4
Luxusgüter
4
Computerspiel
3
Corporate disclosure
3
Fernsehwerbung
3
Jugendliche
3
Television advertising
3
Unternehmenspublizität
3
Video game
3
Youth
3
Analphabetismus
2
Branchenentwicklung
2
Eating habit
2
Ernährungsverhalten
2
Experiment
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Hudders, Liselot
Naderer, Brigitte
Septianto, Felix
17
Dens, Nathalie
14
Pelsmacker, Patrick de
12
Wu, Linwan
10
Dodoo, Naa Amponsah
9
Matthes, Jörg
9
Torres, Ivonne M.
9
Yoon, Sukki
9
Zúñiga, Miguel Ángel
9
Diehl, Sandra
8
Evans, Nathaniel J.
8
Jang, Soocheong
8
Taylor, Charles Raymond
8
Yoon, Hye Jin
8
Arora, Nilesh
7
Hatzithomas, Leonidas
7
Jeong, EunHa
7
Kim, Kacy K.
7
Thaichon, Park
7
Wen, Taylor Jing
7
Bang, Hye Jin
6
Bellman, Steven
6
Bijmolt, Tammo H. A.
6
Cauberghe, Veroline
6
Choi, Yung Kyun
6
Dwivedi, Yogesh Kumar
6
Fazli-Salehi, Reza
6
Lee, Yoon-Joo
6
Madadi, Rozbeh
6
Quach, Sara
6
Sreejesh, S.
6
Vashisht, Devika
6
Wojdynski, Bartosz W.
6
Arora, Taanika
5
Bae, Mikyeung
5
Chan, Fong Yee
5
Chang, Chun-Tuan
5
Chen, Huan
5
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Springer Fachmedien Wiesbaden
1
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International journal of advertising : the review of marketing communications
7
International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
European journal of marketing : EJM
1
Journal of advertising
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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ECONIS (ZBW)
21
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1
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
2
Advertising to inspire - inspiring to persuade : how factors related to the source, message, and audience affect the persuasive effectiveness of influencer advertising
Beckert, Johannes
;
Naderer, Brigitte
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 641-661
Persistent link: https://www.econbiz.de/10014296400
Saved in:
3
Schlüsselwerke der Werbeforschung
Meitz, Tino Georg Konrad
(
ed.
);
Borchers, Nils S.
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10012695685
Saved in:
4
It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte
;
Matthes, Jörg
;
Bintinger, Simone
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
Saved in:
5
Keeping up with media multitasking : an eye-tracking study among children and adults to investigate the impact of media multitasking behavior on switching frequency, advertising at...
Beuckels, Emma
;
De Jans, Steffi
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 197-206
Persistent link: https://www.econbiz.de/10012584576
Saved in:
6
Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising
Veirman, Marijke de
;
Hudders, Liselot
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 94-130
Persistent link: https://www.econbiz.de/10012200474
Saved in:
7
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
Saved in:
8
Again and again : exploring the influence of disclosure repetition on children's cognitive processing of product placement
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
39
(
2020
)
5
,
pp. 611-630
Persistent link: https://www.econbiz.de/10012260241
Saved in:
9
Disclosure of vlog advertising targeted to children
De Jans, Steffi
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012432329
Saved in:
10
Advertising targeting young children : an overview of 10 years of research : 2006-2016
De Jans, Steffi
;
Van de Sompel, Dieneke
;
Hudders, Liselot
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 173-206
Persistent link: https://www.econbiz.de/10012200218
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