Disclosure of vlog advertising targeted to children
Year of publication: |
2020
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Authors: | De Jans, Steffi ; Hudders, Liselot |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 52.2020, p. 1-19
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Subject: | Influencer marketing | Vlog advertising | Advertising disclosures | Advertising literacy | Influencer-generated disclosure | Influencer effects | Brand effects | Werbung | Advertising | Unternehmenspublizität | Corporate disclosure | Werbewirkung | Advertising effects | Kinder | Children | Zielgruppe | Target group | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Auskunftspflicht | Disclosure regulation | Markenimage | Brand image | Fernsehwerbung | Television advertising |
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