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~accessRights:"restricted"
~person:"Ibrahim, Ali"
~subject:"Corporate Social Responsibility"
~subject:"Experiment"
~subject:"Market segmentation"
~subject:"Social web"
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Corporate Social Responsibility
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Marktsegmentierung
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Social marketing
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Ibrahim, Ali
Dietrich, Timo
8
Rundle-Thiele, Sharyn
8
Kubacki, Krzysztof
6
Galan-Ladero, M. Mercedes
5
Alves, Helena
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Baptista, Nuno
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Castillo-Abdul, Bárbara
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Fields, Ziska
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Pang, Bo
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Journal of social marketing : JSOCM
1
Journal of strategic marketing
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ECONIS (ZBW)
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Working within resource constraints : a qualitative segmentation study
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 247-263
Persistent link: https://www.econbiz.de/10012515823
Saved in:
2
The relative merit of two segmentation approaches : executives views and a cost-benefit analysis
Ibrahim, Ali
;
Rundle-Thiele, Sharyn
;
Knox, Kathy
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 607-622
Persistent link: https://www.econbiz.de/10013440637
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