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~accessRights:"restricted"
~person:"Kaushik, Geetanjali"
~person:"Schoenmueller, Verena"
~subject:"Branding"
~subject:"Innovation"
~subject:"Konsumentenverhalten"
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Kaushik, Geetanjali
Schoenmueller, Verena
Dwivedi, Yogesh Kumar
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Simintiras, Antonis C.
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Lowe, Ben
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European journal of marketing : EJM
6
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ECONIS (ZBW)
6
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1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
Commentary: is cost transparency necessarily good for consumers?
Kuah, Adrian T. H.
;
Weerakkody, Vishanth
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1980-1986
Persistent link: https://www.econbiz.de/10011453343
Saved in:
3
Commentary: what's behind the price tag : understanding cost transparency?
Singh, Nitish
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1987-1991
Persistent link: https://www.econbiz.de/10011453354
Saved in:
4
Commentary: "should consumers request cost transparency?" : cost transparency in consumer markets
Lowe, Ben
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1992-1998
Persistent link: https://www.econbiz.de/10011453356
Saved in:
5
Rejoinder: a reply to comments on "should consumers request cost transparency?"
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1999-2003
Persistent link: https://www.econbiz.de/10011453363
Saved in:
6
Should consumers request cost transparency?
Simintiras, Antonis C.
;
Dwivedi, Yogesh Kumar
;
Kaushik, …
- In:
European journal of marketing : EJM
49
(
2015
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011449386
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