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~accessRights:"restricted"
~person:"Kerr, Gayle"
~subject:"Marketing management"
~subject:"University education"
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Kerr, Gayle
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European journal of marketing : EJM
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Journal of marketing communications
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ECONIS (ZBW)
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IMC education and digital disruption
Kerr, Gayle
;
Kelly, Louise
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 406-420
Persistent link: https://www.econbiz.de/10011698196
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Strategic IMC : from abstract concept to marketing management tool
Kerr, Gayle
;
Patti, Charles H.
- In:
Journal of marketing communications
21
(
2015
)
5
,
pp. 317-339
Persistent link: https://www.econbiz.de/10011487796
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