Strategic IMC : from abstract concept to marketing management tool
Gayle Kerr and Charles Patti
| Year of publication: |
October 2015
|
|---|---|
| Authors: | Kerr, Gayle ; Patti, Charles H. |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 21.2015, 5, p. 317-339
|
| Subject: | integrated marketing communication | strategic integration | Delphi methodology | management tool | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2013.786748 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011487796