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~accessRights:"restricted"
~person:"Kleinaltenkamp, Michael"
~person:"Ko, Eunju"
~subject:"Marketingmanagement"
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Marketingmanagement
Customer value
13
Kundenwert
13
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
7
Konsumentenverhalten
7
Betriebliche Wertschöpfung
5
Value creation
5
Lieferantenmanagement
4
Marketing management
4
Supplier relationship management
4
Value in use
4
B-to-B-Marketing
3
Brand management
3
Business-to-business marketing
3
Customer success management
3
Erfolgsfaktor
3
Fashion
3
Markenführung
3
Mode
3
Success factor
3
Customer equity
2
Customer satisfaction
2
Customer value proposition
2
Hybrid offerings
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Internet marketing
2
Kundenzufriedenheit
2
Management
2
Online-Marketing
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Servitization
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Solution business
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customer equity
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Adaptive selling
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Augmented reality marketing
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Brand attitude
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Kleinaltenkamp, Michael
Ko, Eunju
Akter, Shahriar
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Blasco-López, Ma Francisca
2
Eggert, Andreas
2
Elgeti, Laura
2
Kim, Kyung Hoon
2
Kim, Sang Jin
2
Sun, Yang
2
Thaichon, Park
2
Ackfeldt, Anna-Lena
1
Afifi, Iqbal
1
Ahmadi, Hormoz
1
Ahn, Jiseon
1
Akpinar, Ezgi
1
Alabsy, Nabil Mohamed
1
Albadvi, Amir
1
Albinsson, Pia A.
1
Amini, Ahdia
1
Amoako, George Kofi
1
Andersen, Peter
1
Anh Dung Vu
1
Anti, Kristen
1
Arnett, Dennis B.
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Babu, Mujahid Mohiuddin
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Back, Ki-Joon
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Bajaj, Parul
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Berenguer Contrí, Gloria
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1
Bilstein, Nicola
1
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Bu, Yi
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Management for Professionals
1
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ECONIS (ZBW)
4
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How salespeople adapt communication of
customer
value
propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
2
Customer Success Management : Helping Business Customers Achieve Their Goals
Kleinaltenkamp, Michael
;
Prohl-Schwenke, Katharina
; …
-
2023
Realization -- Chapter 6 Customer Success Management Activities -- Chapter 7 Adapting the
Customer
Value
Proposition -- Chapter 8 …
Persistent link: https://www.econbiz.de/10014229312
Saved in:
3
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
4
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
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