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~accessRights:"restricted"
~person:"Ko, Eunju"
~subject:"Marketingmanagement"
~type_genre:"Aufsatz in Zeitschrift"
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Marketingmanagement
Consumer behaviour
33
Konsumentenverhalten
33
Brand management
19
Markenführung
19
Luxury goods
17
Luxusgüter
17
Fashion
15
Mode
15
Brand
10
Markenartikel
10
Internet marketing
9
Online-Marketing
9
Brand image
8
Markenimage
8
Beziehungsmarketing
7
Relationship marketing
7
Advertising effects
5
Nachhaltiger Konsum
5
Sustainable consumption
5
Werbewirkung
5
Advertising
4
Customer value
4
Kundenwert
4
Luxury brand
4
Marketing management
4
Nachhaltigkeit
4
Social Web
4
Social web
4
Sustainability
4
Textile distribution
4
Textilhandel
4
Werbung
4
Luxury
3
Nachhaltige Entwicklung
3
Sustainable development
3
Sustainable fashion
3
purchase intention
3
Balance theory
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Bekleidungsindustrie
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Ko, Eunju
Melewar, T. C.
6
Sheth, Jagdish N.
4
Verhoef, Peter C.
4
Bang Nguyen Viet
3
Chang, Chun-Tuan
3
Chawla, Deepak
3
Dahana, Wirawan Dony
3
Dekimpe, Marnik G.
3
Geyskens, Inge
3
Keller, Kristopher Oliver
3
Khandelwal, Utkal
3
Kim, Sang Jin
3
Loureiro, Sandra Maria Correia
3
Mandal, Pratap Chandra
3
O'Cass, Aron
3
Ray, Subhasis
3
Sands, Sean
3
Sung, Billy
3
Thomas, Sujo
3
Zhang, Jonathan Z.
3
Ahuja, Yukti
2
Al-Homaidi, Eissa A.
2
Almugari, Fatehi
2
Alsyani, Majed Kassem
2
Babar, Samreen Fahim
2
Bajpai, Naval
2
Bandyopadhyay, Chinmoy
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Baxter, Stacey M.
2
Boshoff, Christo
2
Brasel, S. Adam
2
Brooksbank, Roger
2
Butt, Muhammad Mohsin
2
Calantone, Roger J.
2
Campbell, Colin L.
2
Chen, Bintong
2
Chen, Haipeng
2
Chen, Jing
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Journal of business research : JBR
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min
;
Witmaier, Alexander
;
Ko, Eunju
- In:
Journal of business research : JBR
131
(
2021
),
pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
Saved in:
2
Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon
;
Ko, Eunju
;
Kim, Sang Jin
;
Jiang, Qi
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
3
,
pp. 453-466
Persistent link: https://www.econbiz.de/10012549102
Saved in:
3
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
4
Influence of sustainable marketing activities on customer equity
Sun, Yang
;
Ko, Eunju
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
3
,
pp. 270-283
Persistent link: https://www.econbiz.de/10011594183
Saved in:
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