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~accessRights:"restricted"
~person:"Li, Wanjin"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz im Buch"
~type_genre:"Elektronischer Datenträger als Beilage"
~type_genre:"Elektronischer Datenträger"
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Origin and branding in international market entry processes
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Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets : an empirical study on BYD TANG Electric Vehic...
El Haoussine, Youssef
;
Li, Wanjin
;
Li, Yixuan
- In:
Origin and branding in international market entry processes
,
(pp. 161-191)
.
2023
Persistent link: https://www.econbiz.de/10014436786
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