Ingredient branding strategy to improve brand attitude for Chinese brands suffering from country-of-origin effect in foreign markets : an empirical study on BYD TANG Electric Vehicle model
Year of publication: |
2023
|
---|---|
Authors: | El Haoussine, Youssef ; Li, Wanjin ; Li, Yixuan |
Published in: |
Origin and branding in international market entry processes. - Hershey PA : IGI Global, ISBN 978-1-6684-6614-8. - 2023, p. 161-191
|
Subject: | Markenführung | Brand management | Markenartikel | Brand | Elektrofahrzeug | Electric vehicle | Herkunftsbezeichnung | Designation of origin | China |
-
Checchinato, Francesca, (2018)
-
He, Jianxu, (2015)
-
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca, (2013)
- More ...
-
Punishment by securities regulators, corporate social responsibility and the cost of debt
Gong, Guangming, (2021)
-
Cases on social justice in China and perspectives on Chinese brands
El Haoussine, Youssef, (2023)
-
El Haoussine, Youssef, (2023)
- More ...