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~accessRights:"restricted"
~person:"Markovic, Stefan"
~person:"Singh, Jatinder Bir"
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Beziehungsmarketing
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Consumer behaviour
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Brand image
3
Brand management
3
Common method variance
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Customer perceived ethicality
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Generalizability theory
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Markovic, Stefan
Singh, Jatinder Bir
Singh, Jatinder
8
Iglesias, Oriol
6
Singh, Jatinder Jit
6
Sierra, Vicenta
3
Verma, Neha
3
Garg, Nitika
2
Govind, Rahul
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Himanshu
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Jatinder P. Singh
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Malhotra, Dheeraj
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Bagherzadeh, Mehdi
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Batista-Foguet, Joan
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Casabayó, Mònica
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D’Silva, Shachi
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Ghuman, Ranjit Singh
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Harwinder Singh
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Kaur, Gurinder
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Kumar, Ashwani
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Madan, Jatinder
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Paolillo, Joseph
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Rishi, Om Prakash
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Singh, Jatinder J.
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Singh, Prince Pal
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Vitell, Scott
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Vitell, Scott J.
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Journal of business ethics : JOBE
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Journal of business ethics : JBE
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ECONIS (ZBW)
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Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Iglesias, Oriol
;
Markovic, Stefan
;
Bagherzadeh, Mehdi
; …
- In:
Journal of business ethics : JBE
163
(
2020
)
1
,
pp. 151-166
Persistent link: https://www.econbiz.de/10012295404
Saved in:
2
Do customer perceptions of corporate services brand ethicality improve brand equity? : considering the roles of brand heritage, brand image, and recognition benefits
Iglesias, Oriol
;
Markovic, Stefan
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10011989031
Saved in:
3
How does the perceived ethicality of corporate services brands influence loyalty and positive word-of-mouth? : analyzing the roles of empathy, affective commitment, and perceived q...
Markovic, Stefan
;
Iglesias, Oriol
;
Singh, Jatinder Jit
; …
- In:
Journal of business ethics : JOBE
148
(
2018
)
4
,
pp. 721-740
Persistent link: https://www.econbiz.de/10011844265
Saved in:
4
Does ethical image build equity in corporate services brands? : the influence of customer perceived ethicality on affect, perceived quality, and equity
Sierra, Vicenta
;
Iglesias, Oriol
;
Markovic, Stefan
; …
- In:
Journal of business ethics : JOBE
144
(
2017
)
3
,
pp. 661-676
Persistent link: https://www.econbiz.de/10011757529
Saved in:
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