Co-creation : a key link between corporate social responsibility, customer trust, and customer loyalty
Oriol Iglesias, Stefan Markovic, Mehdi Bagherzadeh, Jatinder Jit Singh
| Year of publication: |
2020
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|---|---|
| Authors: | Iglesias, Oriol ; Markovic, Stefan ; Bagherzadeh, Mehdi ; Singh, Jatinder Jit |
| Published in: |
Journal of business ethics : JBE. - Dordrecht : Springer, ISSN 1573-0697, ZDB-ID 1478688-6. - Vol. 163.2020, 1, p. 151-166
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| Subject: | Co-creation | Corporate social responsibility | Customer loyalty | Corporate Social Responsibility | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Kundenintegration | Customer integration | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10551-018-4015-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012295404