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~accessRights:"restricted"
~person:"Mattila, Anna S."
~person:"Phau, Ian"
~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
101
Konsumentenverhalten
101
Beziehungsmarketing
22
Relationship marketing
22
Brand management
19
Markenführung
19
Dienstleistungsqualität
18
Service quality
18
Customer satisfaction
17
Kundenzufriedenheit
17
Luxury goods
16
Luxusgüter
16
Emotion
15
Brand image
14
Markenimage
14
Gastronomie
11
Restaurant industry
11
Brand
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Hotel industry
10
Hotellerie
10
Markenartikel
10
Experiment
9
Beschwerdemanagement
8
Complaint management
8
Viral marketing
8
Internet marketing
7
Online-Marketing
7
Preismanagement
6
Pricing strategy
6
Advertising effects
5
Gender
5
Geschlecht
5
Kundenbindungsprogramm
5
Loyalty program
5
Online retailing
5
Online-Handel
5
Werbewirkung
5
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English
8
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Mattila, Anna S.
Phau, Ian
Filieri, Raffaele
10
Balaji, M. S.
9
Dwivedi, Yogesh Kumar
8
De Angelis, Matteo
7
Kim, Jong Min
7
Law, Chun Hung Roberts
7
Loureiro, Sandra Maria Correia
7
Wu, Luorong
7
Augusto, Mário Gomes
6
Karjaluoto, Heikki
6
Zhang, Lu
6
Akram, Umair
5
Bigné Alcañiz, J. Enrique
5
Datta, Biplab
5
Han, Heesup
5
Hanks, Lydia
5
Li, Hengyun
5
Liu, Chih-Hsing
5
Ranaweera, Chatura
5
Rui, Huaxia
5
Torres, Pedro M.
5
Yin, Dezhi
5
Bilal, Muhammad
4
Bilgihan, Anil
4
Chen, Zoey
4
Ghosh, Tathagata
4
Gil Saura, Irene
4
Guerreiro, João Pedro Silva Martins
4
Iacobucci, Dawn
4
Jayawardhena, Chanaka
4
Ko, Yong Jae
4
Kumar, V.
4
Liang, Sai
4
Line, Nathaniel D.
4
Liu, Hongfei
4
Lu, Susan Feng
4
Mainardes, Emerson Wagner
4
Martinez, Luis F.
4
Moliner-Velázquez, Beatriz
4
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of business research : JBR
1
Journal of hospitality marketing & management
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
8
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1
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
2
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
3
Negative online reviews and consumers' service consumption
Golmohammadi, Alireza
;
Mattila, Anna S.
;
Gauri, Dinesh Kumar
- In:
Journal of business research : JBR
116
(
2020
),
pp. 27-36
Persistent link: https://www.econbiz.de/10012257533
Saved in:
4
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
5
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
6
The impact of status seeking on consumers' word of mouth and product preference-a comparison between luxury hospitality services and luxury goods
Yang, Wan
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
41
(
2017
)
1
,
pp. 3-22
Persistent link: https://www.econbiz.de/10011632984
Saved in:
7
The impact of power on service customers’ willingness to post online reviews
Wu, Luorong
;
Mattila, Anna S.
;
Wang, Chen-Ya
;
Hanks, Lydia
- In:
Journal of service research : JSR
19
(
2016
)
2
,
pp. 224-238
Persistent link: https://www.econbiz.de/10011485452
Saved in:
8
Online reviews : the role of information load and peripheral factors
Zhang, Lu
;
Wu, Luorong
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
55
(
2016
)
3
,
pp. 299-310
Persistent link: https://www.econbiz.de/10011450694
Saved in:
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