Consumer attitude and intention toward ridesharing
Isaac Cheah, Anwar Sadat Shimul, Johan Liang and Ian Phau
| Year of publication: |
2022
|
|---|---|
| Authors: | Cheah, Isaac ; Shimul, Anwar Sadat ; Liang, Johan ; Phau, Ian |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 2, p. 115-136
|
| Subject: | advertisement | attitude | Ridesharing | service innovation | sharing economy | Uber | word of mouth | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Share Economy | Sharing economy | Werbung | Advertising | Werbewirkung | Advertising effects |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1733050 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013170051