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~accessRights:"restricted"
~person:"Nwanji, Tony Ikechukwu"
~subject:"Innovation adoption"
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Innovation adoption
Dynamic capabilities
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Dynamische Kompetenzen
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Innovation diffusion
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Innovationsakzeptanz
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Innovationsdiffusion
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Innovationsmanagement
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KMU
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Mobile communications
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Mobilkommunikation
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dynamic capabilities
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mobile marketing
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small and medium enterprises
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Nwanji, Tony Ikechukwu
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International journal of business information systems : IJBIS
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Examining mobile marketing technology adoption from an evolutionary process perspective : the study of the UK service SMEs
Eze, Sunday C.
;
Chinedu-Eze, Vera C.
;
Nwanji, Tony Ikechukwu
- In:
International journal of business information systems : …
37
(
2021
)
2
,
pp. 151-181
Persistent link: https://www.econbiz.de/10012596465
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