Examining mobile marketing technology adoption from an evolutionary process perspective : the study of the UK service SMEs
Year of publication: |
2021
|
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Authors: | Eze, Sunday C. ; Chinedu-Eze, Vera C. ; Nwanji, Tony Ikechukwu ; Bello, Adenike O. |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 37.2021, 2, p. 151-181
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Subject: | mobile marketing | technology adoption | dynamic capabilities | small and medium enterprises | SMEs | qualitative approach | KMU | SME | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Mobilkommunikation | Mobile communications | Innovationsmanagement | Innovation management | Dynamische Kompetenzen | Dynamic capabilities |
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