//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~person:"Pappu, Ravi"
~person:"Schoenmueller, Verena"
~subject:"Branding"
~subject:"Innovation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: "European journal of marketing : EJM"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Branding
Innovation
Beziehungsmarketing
2
Brand
2
Brand image
2
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Relationship marketing
2
Brand authenticity
1
Brand equity
1
Brand innovativeness
1
Brand loyalty
1
Brand perception
1
Brand relationships
1
Credibility
1
Customer satisfaction
1
Glaubwürdigkeit
1
Kundenzufriedenheit
1
Markentreue
1
Perceived quality
1
Product quality
1
Produktqualität
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pappu, Ravi
Schoenmueller, Verena
Roper, Stuart
2
Round, Griff
2
Allen, Douglas E.
1
Andersen, Poul Houman
1
Brexendorf, Tim Oliver
1
Bruhn, Manfred
1
Canniford, Robin
1
Fritz, Kristine
1
Grohs, Reinhard
1
Hampel, Stefan
1
Helm, Sabrina Verena
1
Kang, Mihuyn
1
Kedzior, Richard
1
Keller, Kevin Lane
1
Ko, Wai Wai
1
Laursen, Linda Nhu
1
Lee, Wai Jin
1
Liu, Gordon
1
Mishra, Anubha
1
Ngugi, Isaac K.
1
O'Cass, Aron
1
Pekovic, Sanja
1
Quester, Pascale G.
1
Reisinger, Heribert
1
Renk, Uwe
1
Rokka, Joonas
1
Rolland, Sylvie
1
Scheinbaum, Angeline Close
1
Schroeder, Jonathan E.
1
Sok, Phyra
1
Takeda, Sachiko
1
Woisetschläger, David
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
2
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Authenticity in branding - exploring antecedents and consequences of brand authenticity
Fritz, Kristine
;
Schoenmueller, Verena
;
Bruhn, Manfred
- In:
European journal of marketing : EJM
51
(
2017
)
2
,
pp. 324-348
Persistent link: https://www.econbiz.de/10011661690
Saved in:
2
How does brand innovativeness affect brand loyalty?
Pappu, Ravi
;
Quester, Pascale G.
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 2-28
Persistent link: https://www.econbiz.de/10011453142
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->