How does brand innovativeness affect brand loyalty?
Year of publication: |
2016
|
---|---|
Authors: | Pappu, Ravi ; Quester, Pascale G. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 50.2016, 1/2, p. 2-28
|
Subject: | Brand equity | Innovation | Brand loyalty | Customer satisfaction | Brand innovativeness | Perceived quality | Markenführung | Brand management | Kundenzufriedenheit | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markentreue | Produktqualität | Product quality |
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